Floor Plans
The detailed image which pulls it all together
a floor plan allows the buyer to understand the entire layout of the house with just one look
- According to Zillow, floor plans are the second most important feature on a listing and correlates highly with capturing potential leads and 74% of buyers said that a dynamic floor plan would help determine if a home was right for them
- According to CENTURY 21, ... floor plans are an essential part of marketing a home for sale
- According to Rightmove.com, floor plans are opened 7.5 times more often than maps
Buyers rank floor plans as one of the most important features on a property's website. Along with professional photography and detailed information on the home, floor plans are an excellent marketing tool. Buyers can really understand how the complete floor layout of the home may work for them. Paired with real estate photography, floor plans provide a better understanding of the property for buyers! And a better marketing tool for realtors!
National Association of Realtors buyer survey indicates over 80% find floorplans useful and essential
According to a study from Rightmove, one in five home buyers will even ignore a listing that doesn’t include a floor plan
Floor Plans Allow Realtors to Communicate Visually
Floor Plans Can Help Realtors Sell Homes Faster
Real estate listings with floor plans can increase click-throughs by more than 50%
Floor plans bring the listing to life
Floor plans help the buyer imagine themselves in the home
Floor plans give structure to the photos in the listing
Buyers can grasp the flow of the property in an instant
Floor plans are the 2nd most important trait on a listing after images